EYE FOR HOROR
Michael Zinn • March 15, 2018
An immersive experience built around the idea of photographing real fear.
Smile for the camera:
Immersive experience writer Will Puntarich from SHOCK THEATER created the idea that an immersive experience can be creative.
The idea came about after viewing instagram communities of insta-models and insta-photographers.
The idea behind the experience is this:
"Models" come to a photo-shoot expecting to recreate movie scenes, but never expect what happens next, in order to keep the fear real.
The participants then begin a surreal experience, never knowing what situation is real or not.
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